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Meet the Founder of Eldvarm

Growing up in Scandinavia, fire was always important for Louise Varre. Her childhood home in Norway was warmed through the winter with several interior fireplaces. In summer, family and friends gathered in front of the outdoor fireplace in Louise’s beloved grandparents’ summer home in seaside Torekov, enjoying the magic of Sweden’s white nights.

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“We Scandinavians have a unique relation to light and fire, due to the dramatic contrast between our long, cold, dark winters and short summers of endless light. In ancient times, people worked outdoors all summer while the long dark winters were spent together in front of the fire, telling stories while crafting, polishing and perfecting objects. I believe there is a strong connection between the fire and the heritage of Nordic craft and design. 

My grandmother, Ninne, taught me that beauty isn’t shallow, but a deeper, timeless quality — that the objects we surround ourselves with must stand the wear of the eye. She educated me in the art of creating an ambiance of tranquility, harmony and coziness in the home. The center for these warm emotions was often the fireplace. To me, our outdoor fireplace in Torekov represents all these positive values and the most fulfilling times in life. I carry on the tradition with my children, who love it just as much. 

It is told that in ancient, nomadic times, it was the woman’s honor to carry and preserve the fire when the families moved to find new homes. I love the romantic allure in this story — the caring, motherly affections so intimately linked with the fire and the fireplace. I see it as my quest to bring to the market a collection of lovingly crafted, tactile and timeless objects designed to make these relaxing, revitalizing moments in life even more beautiful.”